Monday, June 16, 2008

Saatchi & Saatchi/Kate Stanners

Today we talked with Kate Stanners, creative director of Saatchi and Sastchi. I asked her to talk a bit about how being a women affected her career. She began by saying she gets asked that a lot (being the only woman creative director around) and that she thought it was a little boring, but she went on with a very animated description...

According to her (specific to advertising):
1.women are too intelligent and sensible for such things
2. 50 percent of students are women, 14 percent are working today
3.women have confidence issues
4. women are not confident in their abilities/personality to make other people laugh
5. women question their abilities and performance, and have a fear of rejection men don't go home at the end of the day and do the same
6. she doesn't use very skinny girls in her work, women don't want to see other women with all the piss taken out of them
7. women have babies and that's really fucking difficult

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