Sunday, June 15, 2008

Pentagram demistified

This international super-design collective has long been criticized on the subject of gender. This sort of elusive design company invited partners to join, and they work across four international offices in all fields of design. it sort of reminded me of some kind of old boys club/secret society, but they had some nice ideas about design. Their take on the collective process, the intersection of different interests/goals among the partners, the idea of what Pentagram is as a design collective where everyone exists to support a company going, and everyone shares the responsibilities/commitment while pursuing their own paths was cool. During the talk, the issue of gender was carefully noted. There are currently two female partners, and the reason there are only two is because there are no other female partners any of the current partners want to bring in. hm. is this a generational thing? 20 years ago were there no female design students? are women designers less developed because of other demands? does Pentagram like to stick with designers who create bold, sort of "masculine" things? I feel their aesthetic sort of enforces ideas of masculinity, or at least as masculinity is portrayed in our culture.

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